SageCreek Added Value: A Board Position and a PR Partnership with Viewfinity, Inc.

SageCreek provides a board position for Viewfinity, and a synergistic PR partnership with Snapp Conner PR

The value SageCreek provides to its client companies typically extends beyond the direct relationship with SageCreek’s team of senior executives. Quite often, the benefit extends to synergistic partnerships for related services such as public relations, relationships with VC or other funding sources, and board positions within those companies as well.

A recent example is the formal launch of Viewfinity, of Waltham, Mass. Viewfinity is a company with technology in the virtualization and systems management space that makes it seamless and easy to move systems management—some or all of it, but particularly the functions such as Win7 migrations, privilege management and support for mobile workforce-into the cloud. It’s a strategy that can save companies time and money, make them more efficient, and conserve hundreds of thousands of dollars in infrastructure and IT costs.

SageCreek’s Mentor Capital model is a perfect partnership for Viewfinity. While Viewfinity benefits from the input of the SageCreek executives on a variety of levels, the ability to tap the expertise of Dwain Kinghorn and Greg Butterfield in the development of the company’s market position, expansion strategy and even its messaging has been an invaluable benefit.

In addition to providing strategy counsel, SageCreek’s Managing Partner Greg Butterfield has become a member of Viewfinity’s board.

SageCreek also aligned Viewfinity with strategy partner Snapp Conner PR. The extra benefit of the SageCreek/Snapp Conner synergy has served Viewfinity exceptionally well. Viewfinity has been able to enter the systems management market at the start of this year with an impact that has made resounding waves throughout the industry. Hundreds of publications have published the company’s news, and more than 20 articles from leading analysts, editors and IT publications have confirmed the strength of Viewfinity’s strategy and the validity of its industry role: http://www.viewfinity.com/News/Industry-News.aspx

Snapp Conner PR’s strong and existing foundation in the systems management industry made this engagement an ideal partnership for Viewfinity. The working partnership between Snapp Conner and the executives of SageCreek made for an ideal synergy that contributed to the effectiveness and efficiency of Viewfinity’s PR launch as well. Viewfinity has retained Snapp Conner PR for an ongoing relationship, and that value-add recommendation and synergy from SageCreek will continue to produce outstanding results.