Geoff Masters

Managing Director

Geoff Masters helps companies grow their business presence in the Asia Pacific region.  He helps line up all the marketing, sales, and channel partner resources that a company needs to establish and grow a market presence in the region.  Geoff has held numerous Asia Pacific Managing Director & Vice President roles for global companies such as Sterling Software, Computer Associates and Altiris, as well as CEO and Director level positions at companies that he has taken through IPOs on the Australian Stock Exchange.

Jeff has 25 years of experience in building out technology based organizations across the entire Asia Pacific Region, including Japan, India and China.  Geoff not only brings to SageCreek Partners and their clients a practical and proven network throughout the region but sensitivities to the cultural differences between each country from leadership, customer and partnership engagements right through to the commercial aspects of entity establishment and governance.

Masters is an Australian citizen, residing in Sydney and travels constantly through the Asia Pacific Region.