SageCreek Partners Provides Support for the Latin American Market for a Variety of U.S. and International Clients

Friday, October 23, 2009 2:21AM

SageCreek’s Latin American team has provided support for its newest clients in a variety of scenarios such as the following:

Example One: SageCreek is representing a global independent software vendor wishes to grow and expand in Latin America.  This company needs specialized leadership for team building and coaching, and alliance and channel partner development in core markets.  SageCreek established a team of three leaders to divide and conquer, each based in an important market.  Customers, employees, and partners get more hands-on assistance with the help of SageCreek.  Subsequent steps include two phases of aggressive market build-out for this firm.

Example Two: A software development company from Central America wants to launch and penetrate the U.S. Software-as-a-Services market.  SageCreek is accomplishing business development for this client to secure optimal partners in the U.S. and Latin America.

Example Three:  A Mexican financial services, distribution and human resources firm wants to find new U.S. customers looking to go-to-market in Mexico.  In this case, SageCreek is doing business development in the U.S. to find customers, complete web page development, and build a small sales infrastructure.

Other examples of SageCreek Partners’ current offerings in the Latin American region include the following:

• Business Development – finding new routes to market through business partners, alliances, etc.
• Channel Development – creating partner programs, recruiting,  training and motivating channel partners.
• Sales Management – hiring, coaching, firing, establishing quotas and determining team player roles for Inside and Outside sales.
• Sales Process – Implementing CRM, forecasting, establishing other sales tools, reporting, establishing compensation plans and job descriptions.
• Customer Profiling – Determining who is ideal and how to best reach these prospects.
• Market Positioning – Determining overall strategy, pricing, competitive and SWOT analysis.
• Corporate Communications – Brochure development, customer presentation development, etc.
• Public Relations – Press releases, success stories, customer referral program, etc.
• International – Managing localization issues, routes to market, and making key introductions.

For more information about SageCreek Partners’ Latin American services, companies can contact Managing Director Russ Warner at rwarner@sagecreekpartners.com