Creating Qualified Sales Leads
Sunday, May 09, 2010 8:29PM
Creating Qualified Sales Leads
In this paper, SageCreek looks at two topics of discussion about the process of creating qualified sales leads. The first issue deals with defining the rules and terms of lead creation, and the second deals with the methods for effectively generating and qualifying those leads. This document stresses the importance of creating the strongest possible groundwork for lead qualification. The best method of creating qualified leads, according to SageCreek, is to create those qualified leads with as few steps or campaigns as possible, rather than creating leads then qualifying them with a secondary process.
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